Musings from George

Splash? Buzz? How does it pay?
October 12, 2011, 6:54 am
Filed under: Uncategorized

What does a press release really accomplish? Why do we spend so much time and energy to create “buzz” that is inherently hard to measure? When I create a blog that has Romney and Perry in it, I’ll get a bunch of irrelevant hits (people who are sorry to have landed on my blog). But that is exactly the aim of many press releases, and PPC investments. Why? What search term brought you here? I know all six people who read what I write, so I apologize if you don’t deserve that. But who are the twenty people who visited my site when nothing changed for three months? Really?


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: